by Bethany Stinar, RTS Vapes Customer Service
There is no doubt that our
current society is completely “plugged in” to social media. With all the snapping, tagging, tweeting,
chatting, etc., some may argue that this generation is almost too plugged
in. Others would agree social media can
provide more than just a way to share photos of your pet or your latest
culinary delight. Many people use social
media to stay current on local and world news or discuss hot topics. What color is that darn dress anyway? But what
role does social media play when it comes to the vaping community?
I
believe social media platforms can cater to the needs of both the individual
vaper and those who work in the industry. A wise business owner will certainly market
and advertise their company using relevant social platforms as it is an
affordable and efficient way to spread the word about their products and
services. Currently, Twitter is one of
the most popular social platforms in the vaping industry. Vape shops and e-cig supply store owners use
it to share information about sales, promotions and new products. Twitter also shares insight into hot topics
currently trending throughout the industry.
A simple hash tag can connect you to thousands of others who share
similar interests. Business owners can
also use social media to communicate with their customers or check out the
competition.
Facebook is a great resource for establishing a social page
for businesses. Customers and employees
can communicate and share information in one convenient place. Facebook also offers an option where customers
can review and comment on the products, services and their experience with a
certain business.
Instagram is becoming more and more popular among the vaping
community. A business owner can use
Instagram to post photos of their store, e-liquid line, or the type of mods
they carry. They can also share pictures
of their employees and loyal customers. Photo
sharing creates a personal connection between a business and its customers.
The needs of the individual vaper are going to vary from
that of a store owner. Most vapers are
looking for a place they can share their opinion or view opinions of others
regarding specific products and services. The Electronic Cigarette Forum is a great resource
for increasing your knowledge about the vaping industry. One of the most active threads on the forum,
and our personal favorite, is titled DIY E-Liquid. This forum is flooded with information from
vapers who are seeking or sharing advice about making your own e-liquid. This thread is perfect for sharing recipes,
vendor information, and opinions about all things e-liquid. The Electronic Cigarette Forum is also helpful
for staying informed on possible FDA regulations and advice on what mod best
fits the individual vaper’s preference. When I’m looking for a certain product I turn
to a social media site that shares photos such as Instagram because it can be
very helpful when searching for new hardware or accessories. YouTube is also growing in popularity for
vapers because many others post reviews or tutorials about mods and e-liquids they've
purchased.
As a vaper and an employee of the vaping industry I cannot
speak highly enough about the role that social media has played in my personal
and professional life. Because I manage the social media pages for our company
I have seen first-hand the growth that stems from regularly posting and sharing
information. Don’t just be a vaper. Be a social vaper! Make your voice heard, your opinion known and
share your knowledge with others.
